The venue is not a standard nightclub, instead it seeks to recreate the experience of attending a house party. Professional actors add to the experience which takes place in several rooms over four floors. The premises were well run with a compliance record of almost 100%.
Alcohol consumption is very low, with attendees consuming only 1.5 drinks over 4 hours.
The application was opposed by the EHO, The SoHo Society and the local authority upon the basis that 52 additional customers would add to the cumulative impact already experienced in the area.
It was successfully argued that the granting of the application would not add to the cumulative impact in that the additional customers were already present and standing in the queue unable to gain entry at 10pm.
By allowing the application the LSC would be preventing additional people entering the stress area and seeking refreshment at less well run premises where the consumption of alcohol was three times higher.
Detailed statistical evidence was produced demonstrating that large numbers were being turned away from the premises in the early evening, and proving low alcohol consumption.
James Rankin represented the applicants instructed by Marcus Lavell of Keystone Law.