The Now Building, Tottenham Court Road

23 October, 2023

The Now Building in Tottenham Court Road is part of the Outernet entertainment district and a significant development in Central London. It is a unique space for the exhibition of digital artwork with four storey 360 degree screens and 4D and interactive capabilities

The Now Building, Tottenham Court Road

23 October, 2023

The Now Building in Tottenham Court Road is part of the Outernet entertainment district and a significant development in Central London. It is a unique space for the exhibition of digital artwork with four storey 360 degree screens and 4D and interactive capabilities

It is now on track to hit 6.8 million visitors in its first year of opening, which (when compared to 2022 data from the Association of Leading Visitor Attractions) will make it the most visited cultural destination in the UK. Beneath the Now Building is an underground venue, Here at Outernet, featuring cutting-edge audio and video events with a capacity of up to 2000 people, making it the largest entertainment venue in London since the 1940s. 

Craig Howell Williams and Daisy Noble were part of the team advising on consenting aspects of the development alongside Iceni Projects, instructed by Forsters LLP.